Pink Cheeks Tanning Salon is the leading tanning destination in Yucaipa and Beaumont, California, offering expert spray tans, UV tanning beds, and red light therapy services. Founded eight years ago by Pinki Kearby with a vision to help clients achieve beautiful, natural-looking tans while feeling rejuvenated and truly cared for.
With two convenient locations across California, Pink Cheeks Tanning goes beyond traditional tanning services to focus on overall well-being. The salon believes that feeling good in your skin translates to feeling good in your life, which is why they’ve curated a state-of-the-art tanning experience that prioritizes both beauty and wellness. Their comprehensive services help clients live their best, most radiant lives in a welcoming and professional environment.
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The Challenge
Pink Cheeks Tanning Salon underwent new management and faced a critical digital gap that was limiting their growth potential. Despite being an established business with two thriving locations, the salon had no online presence or website to showcase their services and connect with potential customers.
Without a digital footprint, Pink Cheeks was invisible to customers searching online for tanning services in the Yucaipa and Beaumont areas. This lack of visibility meant they were missing out on a significant portion of their target market who relied on internet searches to find local beauty services.
The salon needed more than just a basic website—they required a comprehensive digital solution that would establish their online presence, improve local search visibility, and help them compete effectively with other beauty salons in their service areas. To support their business growth under new management, Pink Cheeks required a modern, SEO-optimized website that would attract local customers and position them as the premier tanning destination in their region.
What did
Mershark do
We developed a comprehensive digital solution for Pink Cheeks Tanning Salon, building a fully functional WordPress-based website enhanced with custom HTML, CSS, JavaScript, PHP, and PostgreSQL database integration. The platform was designed specifically to showcase their premium tanning services and attract local customers in the Yucaipa and Beaumont areas.
The website features an intuitive, visually appealing design that highlights their spray tan services, UV tanning beds, and red light therapy offerings. We created dedicated service pages with detailed descriptions, pricing information, and high-quality imagery that captures the salon’s welcoming atmosphere and state-of-the-art facilities.
A critical component of the project was implementing a comprehensive local SEO strategy. We optimized the website for local search terms, integrated Google My Business listings, and implemented structured data markup to improve visibility in local search results. The site was built with mobile responsiveness as a priority, ensuring customers could easily find and book services from any device.
We also integrated location-specific content for both Yucaipa and Beaumont facilities, making it easy for customers to find the nearest salon, view hours of operation, and contact the team. This complete digital transformation established Pink Cheeks as a visible and accessible option for customers searching for tanning services in their local area.
The Results
- Established comprehensive online presence with a professional website
- Achieved strong local search rankings for tanning services in target areas
- Significant increase in website traffic and customer inquiries
- Strengthened brand presence in the local beauty and wellness market
- Enhanced business visibility compared to local competitors
- Mobile-optimized platform accessible across all devices
- Improved customer acquisition through organic search
- Ongoing growth in online customer engagement and bookings
